September 30, 2018
“C’mon baby, wake up.” I gently shook the shoulder of my 13 year old son, who was asleep on the couch in front of the television, exhausted after a day of football practice.
It was a pretty typical day. We’d thrown together a quick dinner—tacos (taco salad for my SCD restricted daughter). “Ryan, c’mon, wake up.”
It was my daughter Madeline’s turn to do the dishes, so I plopped down in front of the computer in the front room and started catching up on e-mails. “Babe…” I shouted across the house to my husband, who was on his computer in the other room. “Babe, it’s Madeline’s turn to do dishes.” This was my way of instructing him that he needed to do the dishes because we both knew that if we asked Madeline it would result in 45 minutes of negotiation and debate, and then we’d wind up doing them ourselves anyway.
Out of the corner of my eye, I caught my husband entering the room shaking our son to bring him back to the conscious world, when I noted the sender “Whole Foods”. The feeling I got next was one that I can only describe as the same feeling that the first astronaut would have had. If astronauts had e-mails back then. And if this particular astronaut had owned a grain-free bakery and had been submitting products to Whole Foods for review and was awaiting a response and then got an e-mail from them.
I’m not known for being a calm person. And given that my husband was standing on the edge of the couch pretending to prepare for a WWE style body slam in order to wake the kid up, I felt particularly composed as I digested what I read. It wasn’t a response to my brand submission as part of their category review process that I expected, it was a request to have our company featured on the TODAY show.
My first thought was the same thought that most of my team had when I first told them about it. It’s some local version of the NBC morning show, right? Like the “Two-Day” show or the “Present day” show? Like when you drive too far in New York City and you see Kennedy Fried Chicken or the triple-golden-arches for MacDonnal’s. “Babe? Look at this?” I posed the sentence more as a question than a statement to my husband, who had matured onto fake kung-fu moves in his attempt to wake my son up.
I showed him. “What is this like some sort of local version of the Today show?”, he is always the skeptic.
It wasn’t, and it was the beginning of a fun, fast, and furious 10 days. I’ll tell you more later, but suffice it to say that sleep is NEVER overrated and laughing at yourself is good for the soul. A multitude of thanks to Kristin and Kelly at Whole Foods Market for taking a deeper look into the mission of our company, NBC's producer, Lana for capturing the heart and soul of Liberated, Kathie Lee & Hoda for reaching an audience we would have never been afforded an opportunity to connect with, and most importantly our customers--YOU.
I’ve got some catching up to do.
Oh, my son. Yes, we finally woke him up. After about a dozen attempts, a lot of shaking, raised voices, silliness, and teasing, he pried an eye open. Both my husband and I were standing over him. “C’mon buddy, c’mon. Wake up. It’s time to go to sleep.” And we did.
In case you missed it, here's a link to the TODAY show with Kathie Lee and Hoda.
April 07, 2020
I love this story SO much!
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October 27, 2021
August 23, 2021
First, Liberated Specialty Foods wants to thank our loyal customers for continuing to support what we do here. You are the heart of our company and we exist solely to support YOU! We know you have options and we appreciate your continued support, from the bottom of our hearts, "thank you"!
April 25, 2021